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Start your free trial
14 days, then you decide
Create your account and activate the 14-day free trial by subscribing to the plan via PayPal: if you cancel within the trial period, you pay nothing.
Content decay: what it is, why it affects every site and how to stop it automatically
Content decay is the progressive loss of organic traffic and AI citability that affects any published content, regardless of the CMS. PULSE is the content decay tool in SaaS that detects it automatically, calculates a decay score for each page and guides you in recovering lost organic traffic.
In summary: content decay occurs when Google re-evaluates a piece of content as less relevant compared to updated competitors, changes in search intent or algorithmic updates. The result: a drop in Google rankings, clicks and impressions in decline. PULSE monitors these signals from Google Search Console and Analytics and indicates exactly where and how to take action.
Why does every piece of content silently lose traffic over time?
Content decay is the progressive loss of organic traffic, rankings, and AI citability that affects every page over time. It is not a penalty: it is a natural process that, with the right content decay monitoring, can be anticipated and turned into organic traffic recovery.
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Constantly declining traffic
Clicks and impressions progressively decrease even without any penalty. Content ages and competitors move forward.
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AI Overview absorbs clicks
Google answers directly with AI. You're in first position but you're not getting clicked: that's GEO displacement. Without the right content, you won't be cited.
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Manual monitoring impossible
With tens or hundreds of pages, manually checking GSC and Analytics for each piece of content takes hours every week.
What does PULSE monitor for you?
Decay score, query analysis, AI citability, SERP and competitors — PULSE is a content decay SaaS: a single tool for all your domains, powered by a continuous scanning cycle on Google Search Console data.
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Automatic Decay Score
Every piece of content receives a 0-100 score calculated on clicks, impressions, CTR and position over time. You instantly know where to take action.
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AI Overview citability check
Check with one click whether a query cites you in Google AI Overviews, and enable automatic weekly checks on the queries you choose. Checks use the AI Overview credits included in your plan.
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On-demand SERP and competitor analysis
From the integrated AI chat, analyse the SERP for any query — with your domains highlighted — and download the page of whoever outranked you: headings, keywords, structure, ready to compare with yours. On-demand analysis, using plan credits.
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Ready-to-use query opportunities
For every URL, the analysis of real Search Console queries ranks opportunities — CTR gap, GEO displacement, near miss — with an estimate of recoverable clicks. The integrated AI assistant guides you through the next steps.
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Weekly digest and priorities
Every week you receive an email digest with the content that has crossed the critical threshold and the priorities to act on: take action before the decline becomes structural.
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Any CMS, any website
WordPress, Webflow, custom sites, e-commerce: PULSE works on any platform. No migration, no plugins to install.
How do you activate PULSE? 5 minutes, then it works forever
No code, no migration. Just three connections and PULSE starts working for you.
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Enter your domain
Any website
Add the domain of the site you want to monitor. WordPress, Webflow, custom: PULSE is compatible with any platform.
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Connect GSC and Analytics
Secure OAuth
Authorize Google Search Console and Google Analytics with one click. Your data stays yours: PULSE reads it, it doesn't copy it.
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PULSE analyses and suggests
Operational AI
From that moment on, PULSE calculates the decay score of every page, monitors AI citability, and sends you concrete suggestions on what to rewrite and why.
01
Start your free trial
14 days, then you decide
Create your account and activate the 14-day free trial by subscribing to the plan via PayPal: if you cancel within the trial period, you pay nothing.
02
Enter your domain
Any website
Add the domain of the site you want to monitor. WordPress, Webflow, custom: PULSE is compatible with any platform.
03
Connect GSC and Analytics
Secure OAuth
Authorize Google Search Console and Google Analytics with one click. Your data stays yours: PULSE reads it, it doesn't copy it.
04
PULSE analyses and suggests
Operational AI
From that moment on, PULSE calculates the decay score of every page, monitors AI citability, and sends you concrete suggestions on what to rewrite and why.
Content decay in numbers
14days
Full free trial: cancel within 14 days and you pay nothing
-30%
A 30% click drop between two analysis windows triggers high priority
5min
PULSE activation time: domain + GSC + Analytics
0code
No technical skills required to use PULSE
Frequently asked questions about PULSE
PULSE is AraLith's SaaS tool for monitoring content decay and citability in AI Overviews on any website. It serves SEO specialists, content managers, digital agencies, and founders who want to prevent and recover from organic traffic drops without changing their CMS.
Yes. PULSE is CMS-agnostic: it works on any website equipped with Google Search Console and Google Analytics. It requires no plugins, does not modify the site's code, and has no dependencies on the platform used. For WordPress, an optional plugin is available that enriches the data, included in all plans.
The decay score is a score from 0 to 100 that PULSE calculates for each piece of content by comparing two consecutive time windows of Google Search Console data: clicks, impressions, CTR, and average position. A high score indicates content that has lost ground compared to the previous window and requires priority action. The calculation is deterministic: same data, same result, always verifiable.
You track the queries you care about and check them on-demand with a click, or you enable the automatic weekly check on the ones you choose. Each check consumes the AI Overview credits included in the plan, which renew at every billing cycle. PULSE also detects GEO displacement directly from Search Console data: stable position but declining CTR, the typical signal of an AI response absorbing clicks.
No, they are complementary products. AraLith COS is a CMS with the Content Decay Detector natively integrated: it only works for sites built on AraLith. PULSE is a standalone SaaS tool that works on any site, without requiring a CMS change. Those using AraLith COS benefit from native monitoring; those using other CMSs can use PULSE.
The trial is free for 14 days: you activate the plan via PayPal and, if you cancel within the trial period, you pay nothing. The entry plan costs 25 euros per month for the first year and 50 euros per month from the second year onwards; higher plans add monitorable domains, tracked URLs, AI Overview credits, and users. Activation takes about 5 minutes: account, domain, and OAuth authorization for Search Console and Analytics. Your Google data remains yours: PULSE only stores the historical series necessary for monitoring, with the retention provided by the plan.
Request access to PULSE
PULSE is in its opening phase: leave us your details and we'll contact you to activate your free 14-day trial on your website.
Start monitoring your site with PULSE
Discover which content is losing traffic and AI citability. 14-day free trial, any CMS.
