Prospecting software for people who sell services and write to a few companies at a time, not ten thousand.
AraLith Mailable is AraLith's tool for email prospecting in small batches, with an AI assistant that proposes and you approve: the companies to contact, one message at a time, sent from your own inbox. It is not email marketing and it is not a newsletter in disguise: it is the same email you would have written by hand, with the order of a tool and a measure of what worked.
Emails go out from your address and your domain: the recipient sees a person writing, and when they reply, the reply lands in your inbox like any other.
14-day trial: the card is needed to activate it, cancel anytime.
In short
Mailable is prospecting software for people who sell services and write to a few companies at a time. It brings together four things that usually live in four different places: the list of companies to contact, the text of the message, one-by-one sending from your own inbox and a measure of what worked. With one premise we don't hide: to write to an address you need a legal basis, and you need to know which one.
AraLith is a software house in the province of Rome, active since 2007. We built Mailable because we needed it for our own work, and we use it every day before selling it.
You upload the spreadsheet from the research you have already done and it becomes a list of companies with contacts, status and notes. From then on you update it in one place.
Companies are grouped by type, and each group has its default message. So you don't rewrite the same text from scratch every time.
Templates are not just text: they carry the rules on what can and cannot be written, and a personal line for each recipient.
Every message leaves from your address with your domain. It is not a disguised newsletter: it is the same email you would have written by hand.
Mailable reads the reply inbox and matches every reply and every bounce to the message it came from, without you copying anything over; you choose the outcome. Anyone who asks not to be contacted again goes on the suppression list.
Replies, clicks and an estimate of opens by template and by segment: the point is to understand which message works with whom, not to fill a dashboard.
You search for it with a sentence and the assistant proposes the record for your approval. Alongside the spreadsheet and the assistant's proposals, Mailable has a third way in: a Google Maps search. You write what you are looking for and where, pick the companies from the list, and they go into a queue that the assistant works through when you ask it to.
AI assistant
Mailable's AI assistant proposes four things, and all of them arrive as proposals for your approval. You connect your assistant, Claude or another compatible client, to Mailable's MCP server and ask it in plain language: propose ten software houses in Lazio, propose the right contact in this company, the opening line for that one, a revision of the template for accountants.
The part that matters is the second one: what it proposes is not yours yet. Every company, every contact and every text starts as a proposal, and a company pending review cannot enter any campaign. The assistant proposes; the decision on whom to contact stays with you.
You describe the profile (sector, region, size) and, with its tools, it proposes companies with name, website, phone, area and the reason they are worth contacting. You approve them.
For a company already on the list it proposes the right person: name, role, phone and email when they are public, always with the page it took them from.
It reads the company record and proposes the line written for that company: it is what separates a considered message from a template filled in with the right name.
It proposes and revises message templates, subject lines and follow-ups included. Every change to the body creates a new version, so you can see what changed and go back.
The assistant doesn't write however it likes: it follows rules that you set, and they apply to it and to you. They are written on three levels that add up — those valid for every message, those for a type of message, those for a single variant — and every draft the assistant proposes must respect all of them.
They cover the things no model guesses on its own: the register to keep, the phrases never to use, how a message closes, what is never promised. If you don't like a closing line, you don't correct it thirty times: you change the rule, and every message to come changes with it.
They are two different jobs that look alike only because both use email. One aims at volume, the other at conversation.
| Email marketing and newsletters | Mailable | |
|---|---|---|
| Where the message is sent from | The platform's shared infrastructure | Your own inbox, with your domain |
| How many are sent | Thousands, with the same text | A few, one per recipient |
| Personalisation | Fields merged into a template | A line written for that company |
| What is optimised | Open rate over volume | Replies from the people you really care about |
| The risk | The domain gets burned, and your normal mail goes down with it | Low volume keeps the inbox clean |
When the other one is the better fit. If you have a list of subscribers and need to send everyone the same newsletter or the same promotion, you need an email marketing tool and Mailable is not relevant. Mailable makes sense when you write to a few people at a time and each one must receive a different message, written for them: the contacts you collected yourself, customers to win back, conversations left open.
To people who gave you their address, to people who are or were customers for a similar service, and to people who have already started a conversation with you. In Italy promotional email communications require the recipient's prior consent, and the rule also applies between businesses: Article 130 of the Italian Privacy Code is a special rule and legitimate interest does not replace it. Mailable is built for the cases where you already have that basis — and there are more of them than it seems, because they usually sit forgotten in a spreadsheet.
Website forms, quote requests, sign-ups, downloaded material, contacts collected at an event. It is the most solid basis there is, and it often stays in a spreadsheet without anyone getting back in touch.
This is the soft spam exemption: someone who bought something from you can receive an offer for a similar service without separate consent, as long as every message says how to opt out.
People who replied to you, who asked for a quote and then disappeared, whom you met on a call. Follow-ups are half the work and the first part to be forgotten.
The list from two years ago, dormant customers, contacts never called back: you already have the basis to write to them.
And cold outreach? That is the part that needs care. In Italy an address found on a website, in a public directory or on a map cannot be used to write cold without consent, and the Garante (the Italian Data Protection Authority) confirmed this in a decision of February 2026. Mailable doesn't stop you — you are the sender, and you answer for what you send — but it doesn't sell it to you as a solved problem. If that is the road you want to take, talk first to someone who does privacy consulting for a living.
Tools your AI assistant can use on your companies, connecting via MCP
Companies and contacts proposed by the assistant that enter a campaign without your approval
Emails per day, one every 5 minutes, from 9 am to 6 pm Monday to Friday: the pace is set by the system
Days after which the IP address and user agent of opens and clicks are anonymised
To start without commitment
The whole product, paid month by month. Cancel anytime.
The right way to find out whether the channel works for you.
For those who have already decided
Exactly the same features as the monthly plan. Twelve months for the price of ten.
Worth it if prospecting is already part of how you work.
Prices VAT excluded, per sending inbox. 14-day trial: the card is needed to activate it, cancel anytime. Mailable is a subscription product: the platform code remains AraLith's, your contacts and your texts remain yours and can be exported.
Yes. You connect your address and messages go out from there, with your domain and your signature. The recipient sees a person writing, not a platform; and when they reply, the reply arrives in your inbox like any other email.
Mailable exposes an MCP server with a token you generate in the settings: you paste it into your client, Claude or another compatible one, and from then on the assistant sees your companies. Every call is recorded in an audit log, and the connection is revoked by regenerating the token.
Nothing, and that is why it works this way. Companies proposed by the assistant start out pending review, and a company pending review is skipped when a campaign is put together: the email cannot be sent. You discard the wrong ones in one click, without them leaving any trace outside your account.
In Italy the rule is consent, even when writing to a company. Article 130 of the Italian Privacy Code is a special rule covering promotional email communications: prior consent is the only basis, and legitimate interest does not replace it. The Garante (the Italian Data Protection Authority) confirmed this in a decision of February 2026, stating expressly that finding an address on a website, in a public directory or on a social network does not authorise using it to write cold. The only exemption is the so-called soft spam: the address the recipients gave you themselves when buying a similar service, with the option to opt out in every message.
Mailable does not make lawful a send that isn't, and that is not what it promises: it gives you the tools to stay within the rule, namely the suppression list checked before every send, one-by-one sending from your own inbox, the log of what was sent and to whom, and low volumes by design. One misconception worth clearing up: Italy's Public Opt-out Register (Registro Pubblico delle Opposizioni) covers telephone and paper mail, not email. This is not legal advice, and for your case you need someone who does it for a living.
No, but if you have one you start sooner. If you have already done some research and keep it in a spreadsheet, you upload it and it becomes the list of companies with contacts and notes already in place. Otherwise you build it inside Mailable, company by company, search on Google Maps, or start from the companies the assistant proposes.
Yes, and it is the third way in, alongside the spreadsheet and the assistant's proposals. On the Import page you write in one sentence what you are looking for and where, pick the companies from the list and they go into an enrichment queue; then you ask your assistant to work through it.
You need two things. Your own Google Maps key, which you enter and verify on that same screen and which stays encrypted in your workspace: you pay for the searches on your Google account, not ours. And a connected MCP client, because the assistant is the one that works the queue. Nothing from Google ends up in the archive except the place identifier: Google's European terms do not allow name, address and phone number to be stored, and the assistant takes the record data from the company's website.
Because that is not what it is for, and it is a choice written into the system: twenty a day, one every five minutes, from 9 am to 6 pm Monday to Friday. High volume from a personal inbox is the fastest way to burn your domain's reputation, and when that happens your normal work mail goes down with it. The method behind these numbers is explained in how to write a cold email that gets replies (in Italian).
They go on the suppression list and are no longer proposed for any campaign. It is a list the system checks before every send: it doesn't depend on you remembering.
The contacts you collected and the texts you wrote are yours. What never changes hands is the platform code: Mailable is a subscription product, not software you buy. If you need a platform you own, that is a custom development project, and a different thing.
Twenty-nine euros per month, or two hundred and ninety euros per year, VAT excluded: the annual plan is the same thing with two months included in the price. The features are identical in both cases; there is no reduced version.
If you would rather see it first, we look at it together with your companies in front of us: whom you want to contact, what you want to write and whether this is the right tool for the job.
We will get back to you within one working day.
Start the 14-day trial on your own companies: the card is needed to activate it, cancel anytime.
Content created with the support of artificial intelligence.
